|MKT 201 H|
MKT 250 Introduction to Public Relations
(cross-listed with SPE 250)
This course explores the nature of public relations and how it is utilized in private and public environments. Students will learn how to create news releases, develop media tours, develop public relations plans, select appropriate spokespeople and make stories, products, or services newsworthy. Internships are planned for students enrolled in this course.
- Prerequisite: ENG 101 or permission of the Discipline Coordinator
- Hours: 3
- Credits: 3