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MKT 250

Introduction to Public Relations (Cross-listed with SPE 250)

Marketing

MKT 201
MKT 201 H
MKT 205
MKT 206
MKT 210
MKT 213
MKT 240
MKT 250

MKT 250 Introduction to Public Relations

 

This course explores the nature of public relations and how it is utilized in private and public environments. Students will learn how to create news releases, develop media tours, develop public relations plans, select appropriate spokespeople and make stories, products, or services newsworthy. Internships are planned for students enrolled in this course.

 

  • Prerequisite: ENG 101 or permission of the Discipline Coordinator
  • Hours: 3
  • Credits: 3

 

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