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MKT 240

Marketing Research


MKT 201
MKT 201 H
MKT 205
MKT 206
MKT 210
MKT 213
MKT 240
MKT 250

MKT 240 Marketing Research


An examination of concepts and practical methodologies used in marketing research. Emphasis is given to methods used to acquire primary data, questionnaire design, statistical sampling and focus groups.


  • Prerequisite: None
  • Hours: 3
  • Credits: 3


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