|MKT 201 H|
MKT 213 Sports Marketing
Are you ready for the big leagues? If you are passionate about a career in sports, this course is for you. This course provides students with insight into the sports marketing arena that has grown into a multi-billion dollar industry. Students will understand the core facets of the industry: marketing, public relations, sponsorship and licensing and how they are related.
- Prerequisite: MKT 201 or Permission of the Discipline Coordinator
- Hours: 3
- Credits: 3