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MKT 210

Principles of Advertising


MKT 201
MKT 201 H
MKT 205
MKT 206
MKT 210
MKT 213
MKT 240
MKT 250

MKT 210 Principles of Advertising


This course will provide students with the basic principles of advertising including the history of advertising, target and niche marketing, marketing research and the different advertising mediums (television, radio, newspapers, magazines, and the internet). The basic concepts of international advertising will also be explored.


  • Prerequisite: MKT 201
  • Hours: 3
  • Credits: 3


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