|MKT 201 H|
MKT 210 Principles of Advertising
This course will provide students with the basic principles of advertising including the history of advertising, target and niche marketing, marketing research and the different advertising mediums (television, radio, newspapers, magazines, and the internet). The basic concepts of international advertising will also be explored.
- Prerequisite: MKT 201
- Hours: 3
- Credits: 3