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MKT 205

Principles of Retailing

Marketing

MKT 201
MKT 201 H
MKT 205
MKT 206
MKT 210
MKT 213
MKT 240
MKT 250

MKT 205 Principles of Retailing

 

Introduction to the field of retailing: types of retail institutions; store location, layout and organization; buying and merchandising techniques; retail advertising and sales promotion; personnel policies, organization of retail operations; retail accounting methods; career opportunities in retailing.

 

  • Prerequisite: None
  • Hours: 3
  • Credits: 3

 

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