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MKT 201 H

Marketing Honors

Marketing

MKT 201
MKT 201 H
MKT 205
MKT 206
MKT 210
MKT 213
MKT 240
MKT 250

MKT 201 H Marketing Honors

 

Introduction to the role and scope of marketing in both business and nonprofit sectors of our society. Concepts, strategies and institutions involved in the determination of consumer demand and potential of markets, product line and brand management; organization and implementation of distribution strategies and trade channel structure; pricing policies, programs and their implementation; promotional programs and techniques relevant to demand creation; overview of organization and management of the marketing process.

 

  • Prerequisite: None
  • Hours: 3
  • Credits: 3

 

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