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INT 203

International Marketing

International
Business

INT 201
INT 203
INT 205
INT 207
INT 255
INT 270

INT 203 International Marketing

 

Basic marketing concepts as related to the field of international marketing. The scope and significance of international markets, cultural, social, economic, governmental and legal environments encountered in global marketing; specific emphasis given to "cultural adaptation"; marketing research, product, pricing, distribution and promotional consideration are considered in depth; organizing and staffing international marketing activities.

 

  • Prerequisite: None
  • Hours: 3
  • Credits: 3

 

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