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Social Media Branding & Marketing for Entrepreneurs

Career Skills Academy

Program Overview

Learn the in's and out's of using social media marketing and branding for your business in a few short months. This program is 100% online, so you can access the coursework at any time of the day.

This program will provide students with the basic principles of advertising, including the history of advertising; target and niche marketing; marketing research; and the different advertising mediums (television, radio, newspapers, magazines, and the internet). The basic concepts of international advertising will also be explored. In addition, students will be introduced to the field of retailing and merchandising, which includes an overview of retail operations including buying and merchandising policies and procedures. Focus on online store locations, layout processes, and management/staffing organization with emphasis on latest trends in E-commerce online retailer operations, procedures and processes.

Students enrolled in this program will also gain an understanding the role and scope of marketing in both business and nonprofit sectors of our society. Concepts, strategies and institutions involved in the determination of consumer demand and potential of markets, marketing mix, product line and brand management; organization and implementation of distribution strategies and trade channel structure; pricing policies, programs and their implementation; promotional programs and techniques relevant to demand creation are explored. Students will develop Web pages. Forms will be designed and multimedia elements will be included. Students will become familiar with guidelines for Web page accessibility by people of different levels of ability. Issues of Web site organization will be addressed. Each student will complete a professional social media business plan.

Program Curriculum

  • Principles of Advertising
  • Principles of Retailing & Branding
  • Web Page Development
  • Social Media Platform Development

 

DATES: September 3  - December 22, 2019

FEE: $3,999

COURSE NUMBER: SNB 500 251

LOCATION: Online


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