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Global Business Communications

Catherine Roche

Global Business Communications

Catherine M. Roche, Professor/Chair, Business and Information Technology Division

croche@sunyrockland.edu, 845-574-4218

Intended Audience: High school and college students, adult lay and professional audiences with an interest in local history

Abstract: Businesses are always seeking potential markets for their products and services. Decreasing trade barriers coupled with lower communication costs as well as improved technology enable firms to enter international markets much easier than ever before. Lack of cultural understanding, however, can create barriers to communication. One culturally inappropriate gesture, remark, or action can destroy a developing business relationship. Learn about the dimensions of culture, the various customs of greeting and addressing people, the use of gestures and body language, different perceptions of time and space, and gift-giving and business card protocol. Doing business globally is indeed challenging. However, individuals who possess cultural sensitivity and awareness will undoubtedly increase the likelihood of organizational and personal success.

About the Speaker: Catherine Roche is Chair of the Business and Information Technology Division and is a full-time faculty member in the Business Department. She has been an educator for the past 35 years teaching at the high school and post-secondary levels in private and public institutions. Roche is a Quality Matters Certified Peer Reviewer for online courses and has taught online since 2000. In addition, she has designed and delivered many short-term training workshops and seminars for the corporate sector. She is the co-author of “Teaching, Learning, and Collaborating in the Cloud: Applications of Cloud Computing for Educators in Post-Secondary Institutions,” published in 2012 in the Journal of Educational Technology Systems. She earned a BBA in Business Education from Pace University in New York City, and an MA in Business Education from New York University in New York City. Roche serves on the board of the New York Association of Two-Year Colleges.

Speakers Bureau Art and History Business Communication Education Health Media Science and Technology

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